The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula. Contributors: L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. Yvaire

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula. Contributors: L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. Yvaire

Five twists on classic fairy tales from five mesmerizing authors-including "Taken in Death," a Lieutenant Eve Dallas story from #1 New York Times bestselling author J. D. Robb. Once upon a time, in a world far removed from the days when fairy tales were new, five bestselling authors spin versions that take the classic stories into a new dimension. You'll recognize Hansel and Gretel, Cinderella, Sleeping Beauty, and other enduring characters, but they'll exist in realms beyond your imagination, where the familiar is transformed into the extraordinary and otherworldly. Find happily ever after with... MIRROR, MIRROR

Featuring a Lieutenant Eve Dallas novella, this collection of paranormal romance stories from five New York Times bestselling authors will take you to a realm where suspense, desire, and love have no bounds... In J. D. Robb's "Possession in Death," Lieutenant Eve Dallas has always sought justice for the dead, but now, a victim will seek her own vengeance-through Eve. In Mary Blayney's "The Other Side of the Coin," an earl and his countess struggle to understand one another, until they spend a day in each other's shoes-and bodies. In Patricia Gaffney's "The Dancing Ghost," a woman hires a spirit investigator to prove her ancestral home is haunted, but they end up debunking the mystery of love. In Ruth Ryan Langan's "Almost Heaven," a couple who dies in a car accident struggler to stay in their daughter's life to save her from the wrong man. And in Mary Kay McComas's "Never Too Late to Love," a practical woman is faced with the most impractical ghosts, who can't rest in peace until they find what they have lost.